Wednesday, August 2, 2006

Small Town Radio

The station I listen to for talk radio, is a local station, with homemade, local commercials that are decidedly unprofessional. To give a few examples:

There's an ad for the sports talk show, which plays a conversation with a local coach, who talks about "a goop of kids" using the weight room. Goop? Was it so hot in there that the group turned into goop?

Another commercial for a plant nursery has the announcer telling people they ought to be "sprucin gup" -- yes, that's her diction! -- their homes.

In an ad for a local attorney, the lawyer himself refers to the Social Security Adminiskration". Yes, with a K!

One day, when the announcer was talking about local news, he referred to a local football coach who had tenure. But instead of saying "TEN yoor", he say "ten OOR", rhyming with "manure"!

An ad for a local church, urges people to "jown" (join).

There's an ad that runs often advertising the specials for a local grocery. The diction and pronunciation are acceptable on this ad, but the structure is not! To give examples, the announcer says:

"Hunt's Ketchup, the 64 ounce bottle", instead of "64 ounce Hunt's Ketchup". I mean, would anyone think it came in a carton, if he didn't mention the bottle?

Similarly he'll say, "Coca Cola, the 2 liter bottles", instead of simply "2 liter Coke". I guess he needed to distinguish it from 2 liter CANS!

But, by far, the worst thing about this station is on Sundays. On that day, there are periodic occurrences of dead air, usually coming at the worst times, as in "MY opinion of this matter is--STATIC". The dead air lasts for about a minute, and reoccurs every five minutes or so. I'm guessing there's no one minding the store on Sundays and it's all on automatic then. But surely, someone has to have complained to the station about it. It seems as if they just don't give a shit.

I'm going to be hunting the dial for a new talk radio station, I'm guessing.

No comments: