Wednesday, October 21, 2009

Buzz Words

I've noticed that our society gets hung up on trendy buzzwords, which are used to death for a period of time, then slowly disappear only to be replaced by the latest buzz word du jour.

When a word or a phrase is hot, one will encounter it everywhere: in want ads, names of businesses, product names, hear it on TV, and so on.

One of the more recent trendy buzz word seems to be "solutions". As if everything in life is to be viewed as a problem that one must find a "solution" for.

I've seen an employment agency listed in the want ads called "Staffing Solutions". I've also encountered, "Hair Solutions", "Breakfast Solutions", "Landscape Solutions", and the like.

Entering "solutions" at the Yahoo search engine brought up, among many others:

Ecommerce Solutions

Network Solutions

Privacy Solutions

Solutions for Your Home

Google Business Solutions

Climate Solutions

And so on, ad nauseum.

I remember back in the early 80s, one of the buzz words then was "interface". I'd see this word constantly in want ads, as in "Must interface well with others". Mercifully, this trend did not last long, and we no longer see "interface" used as a synonym for "get along with".

I imagine that "solutions" will have an equally short lifespan of trendiness, when it will be inevitably replaced by the latest inane banality.

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