I spend a lot of time in my car so I hear quite a bit of radio advertising. One annoying commercial is for Andy Willoughby's 3 Step Plan for work at home businesses. Every commercial starts off with him saying, "How in the world are you, anyway?" in a smarmy tone of voice that oozes fake sincerity, akin to that of the stereotypical used car salesman.
My instant reaction when I heard his smarmy presentation for the first time was to think, "This guy must be a fundamentalist Christian", even though he never mentioned anything religious on the commercial. I'd never heard of this guy, so when I got home I Googled him. And, sure enough, he's a fundie.
This type of image is common among the fundamentalist set. Many of them try to present an image of golly-gee-whiz wholesomeness, complete with the squeaky-clean Howdy Doody haircuts and deer-in-the-headlight expressions. This is combined with a forced earnestness in their tone of voice, that ends up coming across as smarmy, rather than sincere. I don't know why this is so common among fundamentalists, but I'm always able to spot it in a minute, as I did with these radio commercials.I have news for them. God doesn't like smarmy.